Brands can be important. They tell consumers to expect the expected — that the gum they like has come back into style. But in the board game world, gaming lines have usually focused on expansions and slight variants. Carcassonne offers one of the best examples: there are lots of different games, but they’re all close enough to the original game that you still pretty much know what you’re getting.
But a few publishers have gone further, using branding to tie together similar games that support the same themes and use some of the same ideas, but aren’t just copies of the same mechanics with slight tweaks. Richard Breese’s Key-series is one of the most long-lived brands of this sort. He’s written a very nice explanation of the points he requires in Key games, which makes it obvious that they can have great variety while still focusing on the same fundamentals.
In the last few years, this sort of branding seems to have become more popular. Eminent Domain now includes a deckbuilder, a two-player micro-deckbuilder, and a totally unrelated microgame. Similarly, The Manhattan Project has encompassed three different games in the last few years: a serious strategy game, a card game conversion, and a second serious strategy game. And that’s the brand I want to look at today, to talk about how the line has evolved. Continue reading